We all have those things that we can’t live without – well these are MY TOP MARKETING CAN’T LIVE WITHOUTS!

I understand that we all have our own way of doing things and it doesn’t make one way better than the other but we just fall in love with certain products, processes, programs, or software.  It’s like those comfy trackies or favourite pair of slippers. The bottom line is we all just want to make our jobs EASIER.  The easier the process – the quicker we can get through the task and get to put that OH SO satisfying tick against it.

SPLASHER/UNSPLASH

Unsplash on your desktop or SPLASHER on your phone. I love this program – it is a mobile app and it has THOUSANDS of FREE STOCK images that you can use.  This is great for Instagram as it is all on your phone.  Let’s face it there are times when we just need a simple image to portray what we are trying to say and sometimes those stock images make it so much easier without them looking too fake. You can search by colours style genre and always be mindful when selecting any stock image – is this consistent with OUR own branding and imagery.  Is this how our Members see us and is this how we want them to see us? Download it in your app store or go to the Desktop https://unsplash.com/

CANVA

OMG I LOOOVE this program so so much and it keeps getting better and better AND the clincher for all of us…..It was created by an Australian and millions of people around the world use it.  Aussie Aussie Aussie!! And if that didn’t clinch it for you – you can go the FREE  version and use lots of free templates and stock images PLUS now they have introduced Videos and Gifs – using stock. Nothing is free in this life I hear you say – I know I’m with you but I have used the FREE version for YEARS and it’s amazing.  This is what you get.

  • 8,000+ free templates
  • 100+ design types (social media posts, presentations, letters, and more)
  • Hundreds of thousands of free photos and graphics

If you want to use ALL of the bells and whistles it will cost as little as $14 per month.  And it is so worth it.  With that you get this:

  • Everything Free has, plus:
  • Create your brand’s visual identity with logos, colours and fonts in 1 Brand Kit
  • One-click design resize
  • 60,000+ free templates
  • 60+ million premium stock images, photos, videos and graphics
  • Upload your own fonts and logos
  • Custom templates

Don’t get me wrong – our Graphic Designers are amazing, Adityo I’m talking to you (he’s my all things Graphic and Design guy), these guys are extremely skilled and do such great work for us keeping our branding inline and making us just look great and getting the job done when we already have a dozen balls in the air.  This program is to get us through some of those smaller tasks that we need to throw a quick something together – and this folks is the gal for the job.  Consider it MY gif(t) to you!!  Check it out https://www.canva.com/

SOCIAL MEDIA

It doesn’t matter if you love it or hate it – there is no doubt that this is where we all get our information. Well most of us.  If it’s on Facebook it must be true! Well not always.  Please don’t hate Social Media – this needs to be loved.  And the more you love it the more it gives back to you.  I’m more a do as I say and not as I do in this space – like a builder you never quite getting around to finishing your own house.  I find I am pouring all my creatives into client’s platforms and leaving none for myself.  Since lockdown I have been showing my accounts some love and yes it works.  The more you give the more you get back in this space.  Can’t live without in this space for a venue?

  • Facebook – A Must!
  • Instagram – especially for your Restaurants, Bars, Cocktails, Room with a view
  • Google My Business – Definite Must!

Don’t overextend yourself.  Do ONE very well – there is nothing to say you have to be on every platform.  If you are looking for a bit of training in this area?  Go to FACEBOOK BLUEPRINT Here you will find over 80 online courses for Facebook and Instagram and they are FREE.

 

EMAIL PLATFORM

There is nothing better than integration – of course we know there is always going to be some hole somewhere when we try to integrate everything.  I love this set and forget email program TALKBOX  Okay you may need to do some work but it will take alot off your hands – especially if you integrate it with your Membership and Gaming System.  Mailchimp has NOTHING on this system for the Club Industry.  You can drive your membership whilst you sleep.  Here are the systems it plays nicely with.

  • Gaming/Loyalty – eBET, IGT, Aristocrat, Max Gaming etc
  • POS – SwiftPOS, BePOZ, SENPOS, IdealPOS, Jensen, StarrTec
  • Existing venue WiFi systems – Purple, Fydelia, PoweredLocal, Cisco Meraki,
  • Table reservation platforms – NowBookIt, TheFork, Quandoo and more
  • Online ordering – Mr Yum, OrderUp and many more

I spoke about my LOVE of this emailing program in an earlier blog The Best Way to Connect with Your Membership

Contact Michael Olroyd from Talkbox – let him know I’m the RAVING REFERER and he has some great introductory deals for newbies Mobile: 0435 937 527 or email him michael.oldroyd@impactdata.com.au

COFFEE

Yes most important of all…. COFFEE a Morning Coffee is a much-needed kick start to get you through the day paired with a comfy pair of fluffy slippers in the winter months when working from home.

So there it is SOME of My Top Marketing Can’t Live Withouts!  I hope they have helped and you have learnt something new!  Please if you would like to check out my HOW TO VIDEOS? go to MY YOUTUBE CHANNEL

If you would like to work with me?  Send me an email shayne@illegallyblonde.com.au or Call Me 0416 243 387 – we can always do a FaceTime chat as well. Also let me know some of YOUR Top Marketing Can’t Live Withouts.